About
Ten markets, two languages, one standard
Before writing about casinos, Sephora spent nearly a decade writing and optimising digital content in French and English for audiences across France, Canada, Switzerland, Belgium, Tunisia, Algeria and Luxembourg. That international background — paired with a Master's Degree in Digital Marketing — is what she now brings to Casino.org.
Casino writing wasn't an obvious next step — she came to it wanting to broaden her professional horizons and take on something new. iGaming is still new territory for her, and she treats that as an advantage: the challenge of learning fast, and bringing a fresh, creative voice to a readership she hasn't written for before.
Skills & Experience
Where storytelling meets strategy
Skills
Experience
iGaming Specialties
Where she adds the most value
Casino Reviews
Operator analysis focused on licensing, security and the overall player experience.
Game Strategy
Content on blackjack and other table games, focused on odds and optimal play.
Industry News
Coverage of the North American iGaming market as it opens to new operators.
Her Standards
What she looks for first
- A real reputation and track record — not just marketing claims.
- A legitimate, secure operator, properly licensed and protected.
- Transparent, fair terms — nothing buried in the fine print.
- A genuinely varied game library worth exploring.
- A platform that's actually easy and pleasant to use.
Education
Academic background
Joining the Canadian market is exciting — there's a lot still to learn, and just as much room to grow. If you'd told me a couple of years ago I'd end up choosing blackjack over every other casino game, low house edge and all, I'm not sure I'd have believed you. But here we are.
Staying Current
How she stays informed
Sources she trusts
- Gambling InsiderHer source for the latest across the global gambling and gaming industries.
- SBC AmericasTrusted for timely coverage of sports betting and casino developments across the Americas.
- iGBFollowed for regulation, market trends and the technology shaping the sector.
Events worth attending
- SiGMA EuropeNetworking and innovation at the heart of Malta.
- ICE BarcelonaA must-attend gathering that brings every corner of the industry together.